paid vs organic marketing

Organic vs Paid Marketing: What’s Best For Your Business?

If you’re reading this blog, it either means that you’re confused about organic vs paid marketing or you probably have a limited marketing budget to work your magic.

Either way, you’re at the right place.

Before you make a choice, you’ll need to understand the characteristics of organic and paid marketing and the benefits they’ll bring to your digital marketing strategy.

So, let’s have a look at organic vs paid marketing, and find out how they can add maximum value to your marketing strategy.

Let’s get started!

Differences Between Organic vs Paid Marketing

Digital marketing is not one-size-fits-all. Brands often use a variety of gimmicks to engage with their audience to increase website traffic and conversions.

The only thing that differs is which strategy they implement: Organic or Paid.

While these two can certainly create something amazing together, it’s still important to understand their differences so you can structure the perfect digital marketing strategy for your brand.

Let’s go over what organic and paid marketing is and what are their key differences so you have a better understanding of how they complement each other to create a comprehensive and a symbiotic marketing strategy.

What is Organic Marketing? 

Organic marketing is marketing that drives traffic to your website without you spending any dime on it. Also known as inbound marketing, organic marketing primarily relies on Search Engine Optimization (SEO) to bring readers to your website.

Say, an individual enters a search query on Google or any other search engine and clicks the link that appears in the search results that then directs him to a particular website. This is organic marketing at work. Instead of annoying potential customers with a barrage of ads, organic marketing draws customers in with quality content they want to see.

Content marketing is at the heart of organic marketing as organic marketing depends on the creation of relevant and informative content that attracts, engages, nurtures, and converts prospective customers. 

The ultimate goal of organic marketing is not to drive sales or increase conversions but to engage and educate your audience. Organic tactics are authentic and value-based and the benefits you derive from them are developed over a period of time. 

What is Paid Marketing?

Paid marketing is the type of marketing where you pay a publisher(a newspaper, Facebook, or Google) to feature your ads. These ads are specifically targeted towards a selected audience and provide a pathway for conversion. Paid marketing shares the same goal as organic marketing that is – to attract visitors (and potential customers) but it takes it a step further. 

Paid marketing allows you to reach your ideal target audience directly instead of waiting with the hope that someday, someone will click and read your blog as in organic marketing. Paid marketing is more than just sales and conversions i.e. it encourages the audience to take some action like purchasing a digital product or registering for a webinar.

However, paid marketing is not as simple as creating and publishing an ad. You need to maximize your return on investment (ROI) and to achieve this you need adequate knowledge and experience with ad placement opportunities, bidding process, and the best practices for ad content.

‘So, why should I pay for ads, when I can reach my customers organically?’

Well, to answer that you’ll need to know the fundamental differences between paid and organic marketing. Here are those differences: 

  1. Organic marketing can be evergreen but paid marketing is temporary: Organic content like blogs can generate traffic throughout years if it can retain its relevance. Evergreen content can be thought of as a gift that keeps on giving.

    However, the same cannot be said for paid marketing. Once you stop paying for it, the results stop coming in too.
  2. Organic marketing takes time while paid delivers instant results (if you do it right): Organic marketing is a long-game approach and takes months to deliver results. Even after you get results you’ll have to constantly optimize the content to keep the traffic flowing.

    The same cannot be said for paid marketing. Once you create an appealing ad and optimize it, you can immediately start seeing results. However, you will have to constantly monitor your ad and optimize it for better results.
  3. Organic marketing is cheaper than paid: As long as you have a decent understanding of SEO techniques, you can optimize your website for organic search with little to no budget.

As for paid marketing, the higher your budget, the higher your chances of success are. However, this doesn’t mean that individuals with lower budget cannot be successful; it’s all about how trustworthy your ad is. 

Benefits of Organic Marketing vs. Paid Marketing

Before making your pick for the paid vs organic marketing rivalry, consider your business needs and what each has to offer you. Below, I’ve listed the benefits of organic as well as paid marketing.

Benefits of Paid Marketing

  1. Connect with your audience instantly.
  2. Makes it easy to track sales.
  3. Makes it easy to track ROI.
  4. Easy to set up and can be used to boost other marketing efforts.
  5. You only pay when someone clicks on your ad.
  6. You get maximum control over incoming traffic.

Benefits of Organic Marketing

  1. Cheaper than paid marketing.
  2. Helps build trust with the audience.
  3. Organic can provide higher ROI.
  4. Organic isn’t unsolicited.
  5. Organic helps you build a strong foundation.

Why Choose When You Can Use Both?

In the raging paid vs organic marketing debate, there’s no definitive winner. 

However, if you think of it; there can be a winner and it’s YOU!

Both offer immense value in their own way. If you can find the perfect balance between them, then you’re gold. You’ll have your double-edged sword that builds lasting relationships with customers and also increases your brand awareness. 

Sounds like a WIN to me!

If you haven’t considered integrating paid and organic marketing in your digital marketing strategy, now is a good time to start!

Radiology Information System

Radiology Information System (RIS): All You Need To Know

Note: Since this article will have lots of abbreviations, here are their full forms: 

RIS: Radiology Information System

HIS: Hospital Information System

CIS: Clinical Information System

PACS: Picture Archive and Communication System 

EHR: Electronic Health Record

HL7: Health Level Seven International

𝓗ealthcare professionals often use a bunch of jargon when talking among themselves and this shouldn’t be a surprise. It’s completely natural if it makes communication effective in an industry. Acronyms in particular, offer a bunch of benefits as they offer a simple way to describe situations, processes, concepts and other specific items that otherwise would make the conversation impossible to understand.

And radiology is no different! When it comes to radiology, there are certain terms that are specific to the practice. Radiology is the medical branch that uses imaging technology to diagnose and treat diseases. This in turn generates a huge amount of data that needs to be stored securely and should be available 24×7 to the relevant professionals.

To store the data without having to physically search and retrieve the files, radiologists utilize software tools that ease their work allowing them to focus on the more significant things. This is where softwares like RIS, PACS and HIS come into the picture. If you’re completely in the dark about what RIS is and how it will benefit your institute, then you’re at the right place.

Here, we will discuss what RIS is, its importance, the basics of RIS and what the future holds for it.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐚 𝐑𝐚𝐝𝐢𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 (𝐑𝐈𝐒)?

A Radiology Information System is a software that assists your staff in keeping better tabs on the patients you treat. RIS helps create an efficient and a higher streamlined radiology workflow. 

With a RIS, radiologists can access and manage patient information seamlessly and precisely as compared to old-school methodologies. With RIS, you can easily combine reports of patients with images that were taken today along with historical images, such as those taken to get a baseline. As a result, it helps reduce data entry errors, improve staff efficiency, and improve patient care.

A basic radiology information system can be divided into the following primary components:

  1. Centralized RIS: A centralized system allows for a faster and efficient workflow but also is prone to major breakdowns thereby affecting the entire radiology department.
  2. Decentralized RIS: A decentralized system is the one where all components work independently of each other. These are often preferred by radiologists as failure of one component doesn’t affect the other components.
  3. HL7: A standardized data format that allows one application to send data to the other in a mutually understandable format. It is a globally accepted standard of communication in healthcare IT systems.

𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐎𝐟 𝐑𝐚𝐝𝐢𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 (𝐑𝐈𝐒)

The first RIS was developed in the 1960s and was focused on improving the efficiency when it comes to report coding and delivery of reports. It was during the early to mid-70s when the RIS systems evolved and became reliable thanks to the emergence of newer server technologies.

Equipped with newer database applications and robust programming, RIS helped automate vital functions and implement structured reporting methods that improved reporting efficiency among other things.

In 1980, several universities and private hospitals came together and created the Radiology Information Systems Consortium (RISC) with the aim of building an enhanced RIS.The RISC then proposed various commercial entities to build this system, with Digital Equipment Corporation eventually developing it. 

Through the mid-80s, RISC worked alongside Digital Equipment Corporation to develop additional features for the RIS. The RISC eventually became the Society of Imaging Informatics in Medicine and is still referred to as such.

𝐁𝐚𝐬𝐢𝐜 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐑𝐚𝐝𝐢𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 (𝐑𝐈𝐒)

In an oversaturated market that offers a variety of RISs, you should consider the one that offers atleast the basic functionalities, which are: 

  1. Patient And Resource Management: A RIS allows the front desk executives to swiftly enter the new patients’ details in the system digitally without having to repeat them, thus, leaving no room for error. Hospital staff can quickly book or reschedule appointments without maintaining heaps of paperwork.

    Hospital staff can store and track information related to their inventory within a RIS which allows them to create appropriate plans and budgets.
  2. Scheduling and Sharing: RIS allows the hospital staff to make patient appointments and distribute patient data including medical images to the right individuals.
  3. Patient Tracking: RIS provides the hospital staff with seamless tracking of patients’ radiology history right from admission to discharge and also allows co-ordination with past and future appointments.
  4. Image Tracking and Billing: Radiologists use RIS to track a patient’s historical data. RIS provides a thorough financial report of automated claims and e-payments so that the staff doesn’t have to spend a second calculating patients’ bills.

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐑𝐚𝐝𝐢𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 (𝐑𝐈𝐒)

An investment in RIS can guarantee that you can jump ahead of the competition thanks to utilization of analytics and the latest IT infrastructure. Here’s how RIS will support you in your journey:

  1. Patient Scheduling and Entry: With RIS, the hospital staff can utilize a single interface to handle all patient-related workflows, thereby reducing your overall budget.
  2. Workflow Management: PACS alone cannot handle workflow issues, especially in multispecialty radiological centers. RIS can manage workflow right from admitting the patient to discharging him, right until a report is generated and the examination is read by the radiologist. Whereas, a PACS is only limited to managing and storing images and sharing them with the concerned radiologist.
  3. Report Distribution: One of the key features of a RIS is report dissemination and distribution. Since the RIS stores all physician-related data in a central database, it is easy to share and track the records.
  4. Booking and Scheduling: A RIS system helps arrange all the procedures under a single relevant entry and also allows real-time visibility into the procedures that have been conducted and the ones which are scheduled.
  5. Documentation: A RIS stores the details of all the patients and their consulting radiologists on a secure cloud storage thereby reducing paper usage to the minimum and helping the IT support become robust.
  6. Digital Reporting: RIS eliminates the risks and errors that come with the traditional reporting, allowing you to store the information securely and immediately.

𝐖𝐡𝐚𝐭 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐇𝐨𝐥𝐝𝐬 𝐅𝐨𝐫 𝐑𝐈𝐒

To understand what the future holds for healthcare enterprises, individual radiologists, and small practices, you have to break down all the aspects of a RIS system. 

Here’s a few of them: 

  1. Cumulation of Electronic Medical Records: Not even radiologists can deny the effectiveness of RIS when it comes to saving patient lives and bringing all distinct hospital information systems under one roof. RIS working in tandem with EMR and PACS is not a distant reality.
  2. Digital Dashboards: In the near future, we can expect radiology dashboards to work in real-time to facilitate operational corrections. These dashboards which will be inspired by BI dashboards and analytics will ensure increased transparency and fewer interruptions guaranteeing higher quality and efficiency.
  3. Clinical Decision Support: A handful of integrated RIS-based tools are already available in the market that enhance patient management whilst optimizing resource utilization throughout the workflow chain. Though this technology is still in its early stages, all signs point towards a positive direction.

𝐅𝐢𝐧𝐚𝐥 𝐖𝐨𝐫𝐝𝐬

Handling a radiology practice requires patience and attentiveness. Any institute that employs paper-based systems to maintain patients’ files are at a significant disadvantage in comparison to those who use modern technology in the form of RIS.

Technology like the RIS is here to stay whether you like it or not. Why not make the most of it and work towards a better and a safer future!


Pharmaceutical industry delivering advanced healthcare services with innovativeness

There are many industries in the business world but the role of the pharmaceutical industry is the most significant. The pandemic has highlighted the importance of this industry even more. As the world is recovering from the threat of the pandemic, people across the globe are more hopefully looking at the pharmaceutical companies for the discovery and development of sustainable solutions. It is not just about vaccines but there is a lot of scope for improvements and innovations in the pharmaceutical industry to come up with the most advanced solutions to contribute to the overall improvement in offering better healthcare services to the people.

Given such dynamics, pharmaceutical companies always try to respond to rapid developments and challenges in the industry and according to the most urgent needs. Innovation and technology along with new practices have brought significant changes in the landscape of healthcare in the past few decades. The pharmaceutical industry is not just aiming at the individual needs of patients but also trying to provide significant gains to the various stakeholders involved. All this is becoming possible because the companies in the pharmaceutical industry have been successful in extending their outreach, keeping up with the recent trends and innovation, aiming at sustainable solutions in a constantly changing environment.

The recent scientific and technological advances are accelerating the development and discovery of innovative pharmaceuticals with evolved therapeutic activity and fewer side effects. The pharmaceutical industry is hugely driven by scientific discovery and development, in conjunction with clinical experience. Major differences exist between different organizations. Large organizations engage in a broad range of drug discovery and development, manufacturing, quality control, sales, and marketing while smaller organizations focus on a specific aspect. All these organizations play important role in providing solutions to the challenges in the pharmaceutical industry.

Academic institutions, public and private companies do scientific research to discover and develop those new drugs. The biotechnology industry is recently becoming the most important contributor to innovative pharmaceutical research. The collaboration between research organizations and different pharmaceutical companies is essential to the exploration of the potential of new drug substances. The unprecedented IT reforms will not just increase profitability potential but will also give a boost to the digital engagement between companies and their consumers. Unprecedented challenges always call for unprecedented solutions. The success of today’s businesses is not just in keeping up with the industry trends but also in responding to unprecedented challenges with ease by preparing and adapting to tackle the unprecedented challenges.

The use of Artificial Intelligence, Automation, Precision medicine, Patient surveys, Big data analytics, 3D printing, Nanotechnology, Unprecedented IT potential, Virtual meetings between patients and doctors, giving access to the patients about important medical information, etc. in the pharmaceutical industry is certainly proving to be a great force to provide more advanced and innovative solutions to the challenges in the pharmaceutical industry. Use of the latest technologies in the healthcare sector are capable of improving efficiency, affordability, quality of medicines, and providing better services to patients as well as easing the tasks of caretakers. Advanced pharmaceutical companies are using all these innovative techniques to improve healthcare services.