Email Marketing Services and Software

9 Best Email Marketing Services and Software for 2023

For many marketers, email marketing services and software are a must have. They are essential for making sure that all of your messages are delivered to the right recipients and that they are read. However, choosing the right service or software can be a daunting task. To help you make a more informed decision, we’ve put together this list of the 9 best email marketing services and software for 2023.


MailerLite is an email marketing tool that enables you to build and send engaging emails. Its email editor is simple, and its forms are easy to customize. The software allows you to import custom HTML and add social buttons and subscriber forms to your emails. Besides email marketing, it also offers automation and list management.

MailerLite targets bloggers, individual creators and small businesses. Moreover, it is affordable and has a free plan. You can get your first 1,000 subscribers for free.

With MailerLite, you can create and manage your list, and use automation workflows to automate your campaigns. Its drag-and-drop email editor produces professional results. There are many templates to choose from, including newsletters, transactional emails, pop-up forms, and survey emails.

Compared to other email marketing solutions, MailerLite is affordable, and there are also several free online courses that provide users with useful information. Another plus is that it is available in five languages.

MailerLite supports automation workflows, including auto-resend, which can improve open rates and increase conversions. You can choose from dozens of integrations, saving you time. In addition, you can choose a team member to access your MailerLite account.

MailerLite offers a domain alignment feature, which replaces your MailerLite domain with your own. This increases deliverability.

MailerLite has an interface that’s easy to use, and they also offer an embedded signup form. The site also comes with an unsubscribe page builder and tracking results.


If you’re in the market for an email marketing service and you want something that will stand the test of time, you should consider ConvertKit. It offers a host of features that are sure to help your business grow. Whether you’re an eCommerce business looking for an email platform or you’re a blogger in need of an email newsletter service, ConvertKit has got you covered.

ConvertKit’s features include a comprehensive email workflow system, segmentation, personalization, landing pages, email templates, email automation, tagging systems, PayPal, and WordPress integration. They also offer a free plan for up to 300 subscribers. But if you’re looking to get the most from your investment, they also offer a paid option starting at just $9 per month.

Among the features of ConvertKit are a nifty-looking form, an interesting email newsletter template, and a nice user interface. There are also some nifty little tricks such as automated emails and text-only emails. These are ideal for businesses that want to connect with their subscribers on a personal level.

Another good reason to use ConvertKit is the ability to build advanced email sequences. This feature allows you to easily embed videos and images and create a sequence of emails that will keep your subscriber’s interest in your product or service.


If you’re considering a new email marketing service, you’re probably looking for a complete package. Aside from basic campaign functionality, you may also want to consider features such as a mobile responsive website, webinar software, and landing pages. The following comparison chart should help you in your quest for the perfect email service for your business.

The biggest name in the pack is, arguably, Hubspot. They’ve got a free email marketing service that allows you to create branded emails, optimize them, and track results in real-time. It also offers a ton of customizable features in their premium plans. For starters, the company has a nifty email builder that lets you add different elements to your mail without having to rely on coding. Plus, their team of experts is always ready to help you find your footing. Besides, the company also offers a free trial for you to check out their offerings.

In addition to their email marketing offerings, Hubspot also offers an ad platform that makes it easy to place ad units on Facebook and Google AdWords. Another notable feature is their landing page builder. You can use their templates or customize them to fit your brand’s visual identity.


Moosend offers a number of email marketing features. Its features include automated workflows, email automation, and analytics. The company also provides a free trial and a robust library of email templates.

As a purely online company, Moosend is the perfect option for small and medium-sized businesses. Using its drag and drop editor, users can create personalized emails without touching a line of code. This enables users to make the most of the features the company offers.

For larger scale email campaigns, Moosend can also help. Among its other email marketing features, it offers segmentation capabilities for your lists. You can group subscribers by their average order value, number of purchases, and more. In addition, the company also offers A/B testing for measuring engagement.

On top of its features, Moosend offers a free 30-day trial. With this plan, users get access to the company’s email builder, a custom sign-up form, a rich text editor, and over a dozen automated recipes. Additionally, the company also offers a hefty list of integrations, including Zapier.


For small and mid-size businesses, SendX offers a powerful email marketing solution that will optimize your marketing emails, help your subscribers open them, and make your ISP more accessible. There are no limitations to how much you can send and it comes with a 14-day free trial.

It’s easy to use and the interface is simple to navigate. You can create an email campaign with the drag-and-drop builder and customize it with different elements. Constant Contact also offers webinars and other learning resources. The service’s built-in social media sharing tool allows you to resend to unopened emails.

GetResponse is a full-featured email marketing service that offers A/B testing on your content, as well as autoresponders and webinar software. You can also use its automation workflows to automate sales follow-ups and list segments.

Drip is a relatively new email marketing tool that caters to digital marketers. Its features include a highly customizable email and landing page builder, as well as a powerful segmentation tool. And it’s easy to integrate with your website’s builder.

If you’re looking for a simple, user-friendly email marketing solution, Mailer Lite might be the solution for you. The platform boasts a powerful drag-and-drop email editor and professional automation tools. With a free plan, you can send unlimited emails to your contacts, and the company offers 24/7 customer support.


ActiveCampaign is a leading email marketing service that has been trusted by more than 145,000 businesses around the world. It offers all-in-one marketing, CRM, and analytics tools.

For a small monthly fee, you can use ActiveCampaign to automate emails and sales follow-ups. With a free trial and excellent customer care, you can try it for 14 days and see if it’s the right tool for you.

ActiveCampaign offers several pricing options based on the number of contacts in your list. The Lite plan starts at $9 per month. If you have a large list, you might want to consider a Premium Plan, which costs $65 a month.

ActiveCampaign also includes integrations with eight hundred third-party tools, making it an all-in-one marketing solution. Its CRM features allow you to track your customers’ activity on your site, while its reporting allows you to analyze campaign ROI. This is just one of the many benefits of using ActiveCampaign.

You can also use ActiveCampaign to create custom landing pages. You can add images, videos, and more to your campaign. And with ActiveCampaign’s spam check tool, you can predict email deliverability.

Another great feature of ActiveCampaign is its integration with Shopify. This all-in-one marketing platform is a great fit for ecommerce businesses. But it’s also ideal for B2C brands.


Robly is a software that uses RoblyAI and OpenGen technologies to protect your sender status, suppress unengaged contacts, and generate high-converting emails. It also integrates with over 850 apps. Whether you are in the education, nonprofit, or other industry, Robly is a solid solution.

The software allows you to build high-converting emails using customizable templates. They also enable you to engage subscribers with personalized messages and content recommendations. Moreover, the software can analyze your subscriber list and identify the content that boosts conversions. In addition, you can set up advanced automation workflows to automatically segment your contacts.

You can also send personalized, transactional, and social emails. You can build your campaigns with drag and drop templates, configure email styles, and create online surveys. Besides, you can use Mailigen’s sign-up form builders. Additionally, you can integrate with WordPress and Zapier.

Finally, you can collaborate with others through Litmus. This low-code platform enables you to create campaigns and email templates that align with your goals. You can also get AI-content recommendations. And, you can scale your message based on the size of your brand’s contact list. If you want to get started, you can try the free plan. When you are ready, you can upgrade to a premium subscription.


MailChimp is one of the top email marketing software services in the market. This all in one software solution allows users to create professional emails and campaigns. It also provides a variety of automation features and has a robust interface.

The service includes free trial offers and is easy to set up. Users can create custom automations and track results. Despite its simplicity, it offers excellent support. Moreover, its support is 24×7.


HubSpot is a marketing platform that offers a variety of tools to help you grow your email list and increase engagement. It comes with a free plan that allows you to send up to 2,000 emails a month, but only if you’re willing to pay for extra features. Fortunately, there are also several paid plans that are worth considering.

GetResponse: This email marketing software company offers a lot of functionality and helps you promote your business and sell products and services. They have an automated follow-up feature, a drag-and-drop editor, and support for segment-specific sends.

MailerLite: MailerLite has an interface that’s easy to use, and they also offer an embedded signup form. The site also comes with an unsubscribe page builder and tracking results.

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